This performance reflects Scotland’s growing reputation as one of the world’s best cruise destinations — a message Cruise Scotland took to Seatrade Cruise Global this April, where it marked its 15th consecutive appearance at the annual international cruise industry event in Miami, Florida.

“Cruise visitors play a vital role in supporting Scotland’s tourism economy, particularly in rural and island communities where these calls represent a welcome economic boost,” said Kirsty Hutchison, Cruise Scotland Market Development Manager. “Scotland offers something unique to the cruise market — a rich mix of heritage, landscapes, and hospitality, without the challenges of overtourism seen in other parts of the world.”

Cruise Scotland also announced key changes to its leadership at its recent AGM. Rob Mason, Head of Cruise at Forth Ports, continues as Chair, with Allison McGuire, Cruise Manager of the Port of Cromarty Firth, appointed Vice Chair after six years as Market Development Manager.

John McGuigan remains Treasurer for a third term, while Kirsty Hutchison, Cruise Manager of Stornoway Port, becomes Market Development Manager, and Melanie Henderson, Cruise and Marketing Manager at Lerwick Port Authority, joins the leadership team as Secretary.
Meanwhile, following the recent announcement of the Scottish Government’s proposed cruise levy, Cruise Scotland remains engaged in constructive discussions with policymakers.

While acknowledging a diversity of views among its members, the organisation has raised concerns such a levy may risk discouraging cruise calls, leading to a knock-on economic impact on communities that benefit from the revenue generated from regular visits.

“Introducing a levy could send the wrong signal to cruise operators at a time when Scotland is successfully growing its reputation as a responsible and attractive destination,” Kirsty added. “The evidence from other markets suggests that a levy risks reducing visitor numbers, along with the significant revenue and opportunity they bring.”